Sometimes, you just want something to feel right. On the site I help design, that often means adding a lighthearted aesthetic. Implementing this aesthetic comes down to the details. Check out the icon below, taken from Groupon, everybody’s favorite $1.35 billion website:

Who the heck is that woman? And why is she the face of an icon? Answer: Why not? Most people probably never question this image, but it adds a level of “interestingness” to the page. My bet is that it’s just a picture of someone who works at Groupon…or perhaps it’s Rapunzel. We may never know.