One of my little delights in life comes when I see a website or tool that I use has been refreshed. This morning, I was surprised to notice that LinkedIn has a new look. Check it out:

There’s a nice entry up on the LinkedIn Blog that talks about the three major changes:

1. System Navigation
2. Profile Snapshot
3. Customizable Widgets Panel

Of course, I don’t think the redesign can really be summarized by these 3 independent features. The fact is that the site has a completely new feel, and I doubt if you asked an everyday user what changed since yesterday they certainly would not list those three items. Instead, they would likely remark about the sweeping changes overall…then they would perhaps notice the feature changes.

Fighting the Backlash

Redesigns like this can be extremely challenging to implement for a company like LinkedIn. Not so much in the sense that they’re difficult to build technically, but for the backlash that is sure to follow. Already one user has commented on the blog asking for the ability to access the old version:

I was shocked by the new interface cause I was addicted to former layout for 4 years as I was shocked by the new layout of Office 2007 … I’m still using Word 2003.

So … Is it possible to have for some time to come (3 or 4 months) the choice to switch on and off the new interface.”

Carmelo Cutuli
Technomanager
www.cutuli.it

I never really understood the mentality that one would want to switch back and forth between old and new versions of a tool in order to learn the new one. So often in the physical world we leave our old junk behind, like when we trade in an old car for the updated model. But I guess that’s the difference between physical and digital: if you really wanted the old version back you’d be able to get it. Alternatively, there’s no way to get the old version of LinkedIn back. It’s completely gone (until LinkedIn decides to give access to it).

I’ve often thought about whether it would be possible to truly incrementally release design changes like the ones LinkedIn did. If they released small changes each week, would it have the same desired effect? I doubt it. Sometimes you just need to release a new design upon the world…it is jarring to some, but others will be impressed.

Count me in among the impressed. Well done, LinkedIn.

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