The obnoxious behavior and obscure interaction that software-based products exhibit is institutionalizing what I call “software apartheid,” where otherwise normal people are fobidden from entering the job market and participating in society because they cannot use computers effectively. In our enlightened society, social activists are working hard to break down race and class barriers while technologists are hard at work inadvertently erecting new, bigger ones. By purposefully designing our software-based products to be more human and forgiving, we can automatically make them more inclusive, more class- and color-blind.

Alan Cooper, The Inmates are Running the Asylum

I think that’s where my friends and I come in…